With enormous catalogs of product knowledge and educational materials, Microsoft needed an online solution to better educate and more meaningfully engage with users.

PROJECT DELIVERABLE

3000
New Users
12000
Courses Completed
7000
Certificates
2100
Event Registrations
4500
Materials Downloads

HOW IT WAS DONE

The Problem

The Solution

The Result

Microsoft needed an online solution to help organize the gamut of educational information, that could simultaneously be used to increase user engagement through rich content and community features.

Create standard web analytics instrumentation, integrations with Email and CRM systems, and extend the feature set with a focus on increasing user engagement.

Microsoft used this system to register 3,000 new users, enabled users to complete 12,000 courses and help them earn more than 7,000 certificates. This site also helped drive a major push in community involvement by enabling 2,100 event registrations and 4,500 materials downloads.​

List of Technologies

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