Digital Strategy

Is Data Visualization the Key to Your Business’s Success?

Understanding How You Can Use Data Visualization to Accelerate Scrambled Data Into Actionable Results

25/01/2021 Taryn Kildare

A picture speaks a thousand words, right? This definitely applies when it comes to analyzing data, as too many numbers that do not make sense can feel overwhelming. That’s where data visualization comes in handy.

Data visualization shows data or information in a graph, chart, image, or other visual formats. It communicates the relationships between the identified data in an easy-to-read format that allows the reader to gain a deeper understanding of what the data represents. 

With big data on the rise, we need to interpret increasingly larger numbers of data. Machine learning (which we explain in our (Beginner’s Guide to Machine Learning ) makes it easier to analyze and segment the data, which can also help serve as a helpful visualization tool. Data visualization is necessary for data representation, as it provides a visual summary of information that makes it easier to identify patterns and trends. That sounds much better than spending the day looking through thousands of rows on a spreadsheet. 

The main focus of data is to gain insight into an array of topics. When it comes to your business, you need this data to identify which of your strategies are working and what needs to be tweaked to bring the most success. Data visualization ensures that this data is much more valuable, as it can be visualized, comprehended, and utilized effectively. Graphics like charts and graphs or the data patterns or trends makes communicating the findings much easier to multiple people throughout your business. 

Our eyes are drawn to colours and patterns, as our brains can quickly identify differentiating features, such as red from blue, or round from square. Our world is visual, and we resonate with specific items that pique our interest the most – such as commercials or movies. In order to be successful, data visualization must be thought of as another form of art that grabs our attention and keeps our eyes on the important message it’s portraying.

Person holding paper showing data visualization with pie charts

Person on MacBook looking at data visualization

Poeta has the ability to customize and implement data visualization tools, which allows you to stay on top of your data. Here’s how we do it:

  • Customizable Tools: We change the way you view and display your data through the implementation of software solutions that provide your business with all of the information it needs.
  • Data Aggregation & Warehousing: Consolidating all of your data into easily accessible and functional applications allows you to quickly interpret your data.
  • Interpretation & Visualization: We work with you to develop reporting metrics and formulas in a way that allows you to focus on the less-data-oriented parts of your business.

We work with you to develop reporting metrics and formulas in a way that allows you to focus on the less-data-oriented parts of your business. To find out more follow us on LinkedIn and share your thoughts on data visualization tools.

 

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