If you’re anything like me, when you first read the words “API Integration,” your eyes glazed over and your mind ran blank. But let me give you a run-down on the basics. API stands for Application Programming Interface. API integration may be a term you have heard if you work in sales, marketing, revenue or operations, but what is API integration? How can it improve your business processes? We help fill in the blanks below.
API integration, which can also be known as systems integration, opens data silos and is the interaction between two or more independent applications that let your systems exchange data. Without compromising the applications’ individual functions, they act as if they’re talking to each other. APIs focus less on mass or big data and more on real-time scenarios. Ultimately, API integration keeps your data in sync, enhances productivity and functionality, and drives revenue.
In a world vastly moving towards digitalization, APIs push boundaries and create possibilities for any industry.
API integration and management are crucial to digitizing and moving your company forward into a more efficient online environment. It is also key to a good revenue operations (RevOps) strategy, which we write about in our article Is Revenue Operations (RevOps) the Next Big Move?. Our team at Poeta Digital are integration specialists, and our SaaS provides key functionality to allow you to focus on your business.